OpenTable tests global ambitions with new language capabilities
OpenTable is trying to ensure its place as the go-to platform for restaurant reservations around the world, first by adding new language capabilities.
The online restaurant booking platform on Tuesday announced it would allow customers to use their local OpenTable account — in their preferred language — to make a reservation at any OpenTable restaurant, regardless of that restaurant's language.
The feature will apply to OpenTable's English, Spanish, French, German and Japanese-language versions, allowing a Japanese tourist, for example, to make a restaurant reservation in Germany without any language barrier.
SEE ALSO:This restaurant is using robots to make pizzaPreviously, OpenTable operated outside the US but required separate apps for its different versions.
The update will allow users in those five languages to view menus, read and write reviews and search for restaurant information in their local language, in addition to managing all their own account and reservation information in one language.
“This is an exciting moment for OpenTable,” OpenTable CEO Christa Quarles said in a statement. “For almost 20 years we have been helping diners to discover and make restaurant reservations in their home country. This evolution in how we engineer our current country sites and apps means we can now power great restaurant experiences across multiple cities, in multiple languages, becoming a true ‘Global Dining Passport’ for diners across the world."
SEE ALSO:An all-guacamole restaurant exists and you need to stop whatever you're doing right nowOpenTable, founded in 1998, was acquired by Priceline in 2014 for $2.6 billion. The restaurant platform says it has 38,000 restaurants worldwide listed through its platform and seats 20 million diners a month.
The introduction of new language technology is in part a move to help the San Francisco-based booking company reach more of Priceline's global customer base.
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